Course description

Master course in marketing psychology 2.0 : Psychological science is applied to marketing and branding in marketing psychology. Importantly, marketing psychology explores a wider range of psychological perspectives than behavioral science. Despite marketing's importance in understanding decision-making, it's only a tiny piece of who we are as humans. In marketing psychology, these more general principles are incorporated into marketing practices.

There's a deep connection between marketing and psychology. The consumer world touches on every aspect of our inner, psychological lives. Marketers touch a lot of things, like emotion and logic, cognition and pleasure, addiction and self-discipline. Marketers fundamentally shape how we see the world and our place in it.

To improve marketing, we need to understand this relationship better. Imagining new possibilities, creating rich, meaningful experiences for consumers, and building strong emotional connections with brands are made possible by it. We're just getting started with behavior and decision-making. In this course you can learn the concepts of Marketing Psychology, Consumer research, Neuromarketing, Consumer behavior, Consumer psychology,Market research and Pricing.

In this master course, I would like to teach the 5 major topics.

1. What marketing psychology 2.0 is and why it's important

2. Tactics, concepts, and effects of marketing psychology

3. What's the connection between marketing psychology and consumer behavior?

4. Theory, practice, colors, and social media of marketing psychology

5. Marketing psychology and virtual reality and How do I become a marketing psychologist?

Who this course is for:

  • All UG and PG students of Business, Marketing, and corporates.
  • Interested learners to develop the skills of Marketing Psychology
  • Startup companies, Entrepreneurs and Marketing executives, Business development managers and business directors

What will i learn?

  • Learning about what marketing psychology 2.0 is and why it's important
  • Learn what's the connection between marketing psychology and consumer behavior?
  • Learn about marketing psychology and virtual reality and How do I become a marketing psychologist?
  • Understand the tactics, principles, concepts, and effects of marketing psychology
  • Analyze the theories, practice, colors, and social media of marketing psychology

Requirements

  • No programming experience needed. you will learn everything you need to know
  • Basic marketing skills and digital marketing ideas need to develop your marketing psychology skills

Frank Amaet

Sharing my experience in Technology here on thothdemy. I have a background in Computer Science and worked with nearly every programming language on the planet. I graduated with highest distinction during my masters program. I've worked on projects ranging from Robotics, Web Apps, Mobile Apps to Embedded Systems. These courses will help you achieve your goals.To your success!

$9

Lectures

5

Skill level

Beginner

Expiry period

Lifetime

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